Soon after the press conference, editors from significant publications were welcomed to the GM Proving Grounds for a hands-on driving experience, hot laps with professional drivers and instruction on all aspects of the Camaro. Dealers saw the Camaro for the first time in August, at the Chevrolet Sales Convention in Detroit. LIFE Magazine teaser ads appeared in early September. On September 25, the first Camaro advertisements appeared in nationwide papers. On September 28, 1966, Chevrolet released an extraordinary ad blitz including papers, magazines, radio, tv, outside and television advertising.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of an automobile they called the Panther.
All through the summertime of 1965 essentially every element of the car’s design and development, from preliminary design sketches to clay models, was photographed and carefully recorded. Chevy used the possessions to produce a 30 -minute film The Camaro for sale in Walled Lake MI , which was later revealed on TV and in movie theaters. They also presented ladies’s clothing called the Camaro Collection and even a Camaro road race online game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately started work on brochures, direct-mail advertising and sales promo materials, in addition to print, outside and TV/radio marketing. In April 1966, at the New York Automobile Program Press Conference, Chevrolet sales executives confessed no name had been selected for the brand-new automobile, however did reveal that prices of 1967 Chevy Camaro for sale in Walled Lake MI design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later on trigger the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had been called by many names including Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy considered using the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no real meaning, GM researchers supposedly discovered the word in a French dictionary as a slang term for “buddy” or “buddy.” It’s rumored that Ford Motor Company scientists also discovered other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch products had actually already been released utilizing the Panther name, Chevy’s many pressing difficulty was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Walled Lake MI by looking for classic car dealers.