Shortly after journalism conference, editors from major magazines were invited to the GM Proving Premises for a hands-on driving experience, hot laps with expert drivers and briefing on all elements of the Camaro. Dealers saw the Camaro for the first time in August, at the Chevrolet Sales Convention in Detroit. LIFE Magazine teaser ads appeared in early September. On September 25, the first Camaro ads appeared in national papers. On September 28, 1966, Chevrolet introduced an unmatched ad blitz including newspapers, publications, radio, television, outside and television marketing.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a car they called the Panther.
All through the summer season of 1965 essentially every aspect of the automobile’s design and development, from initial design sketches to clay designs, was photographed and thoroughly documented. Chevy utilized the assets to produce a 30 -minute film The Camaro for sale in Linwood MI , which was later shown on TELEVISION and in cinema. They also introduced ladies’s clothing called the Camaro Collection and even a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, right away started work on brochures, direct mail and sales promotion products, in addition to print, outdoor and TV/radio advertising. In April 1966, at the New york city Car Program Press Conference, Chevrolet sales executives confessed no name had actually been selected for the brand-new car, but did reveal that pricing of 1967 Chevy Camaro for sale in Linwood MI design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later cause the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its short life time, the F-car had been called by numerous names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which progressed into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no real meaning, GM researchers reportedly discovered the word in a French dictionary as a slang term for “buddy” or “companion.” It’s reported that Ford Motor Company scientists also found other definitions, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had already been released using the Panther name, Chevy’s a lot of pushing challenge was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Linwood MI by looking for classic car dealers.