Quickly after the press conference, editors from major magazines were invited to the GM Proving Grounds for a hands-on driving experience, hot laps with expert motorists and instruction on all elements of the Camaro. Dealers saw the Camaro for the very first time in August, at the Chevrolet Sales Convention in Detroit. LIFE Magazine teaser ads appeared in early September. On September 25, the first Camaro advertisements appeared in national papers. On September 28, 1966, Chevrolet launched an unprecedented ad blitz consisting of newspapers, magazines, radio, television, outside and television advertising.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of a car they called the Panther.
All through the summer season of 1965 practically every aspect of the vehicle’s design and development, from initial design sketches to clay designs, was photographed and thoroughly recorded. Chevy used the possessions to create a 30 -minute motion picture The Camaro for sale in Crockett TX , which was later shown on TELEVISION and in movie theaters. They also introduced women’s clothing called the Camaro Collection and even a Camaro roadway race game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, immediately began deal with brochures, direct-mail advertising and sales promo products, together with print, outdoor and TV/radio advertising. In April 1966, at the New York Auto Show Press Conference, Chevrolet sales executives admitted no name had been chosen for the new automobile, but did announce that pricing of 1967 Chevy Camaro for sale in Crockett TX design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later cause the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its brief lifetime, the F-car had actually been called by many names including Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy considered using the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and lastly Gemini. However, GM’s upper management vetoed the concept, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no genuine meaning, GM scientists reportedly discovered the word in a French dictionary as a slang term for “good friend” or “companion.” It’s rumored that Ford Motor Business researchers likewise discovered other meanings, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had actually already been released utilizing the Panther name, Chevy’s most pressing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Crockett TX by looking for classic car dealers.