Soon after the press conference, editors from major magazines were welcomed to the GM Proving Premises for a hands-on driving experience, hot laps with expert motorists and instruction on all elements of the Camaro. Dealers saw the Camaro for the first time in August, at the Chevrolet Sales Convention in Detroit. LIFE Publication teaser advertisements appeared in early September. On September 25, the very first Camaro ads appeared in nationwide papers. On September 28, 1966, Chevrolet released an unprecedented ad blitz consisting of newspapers, magazines, radio, tv, outside and tv advertising.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising team prepared the world for the introduction of a car they called the Panther.
All through the summertime of 1965 essentially every element of the automobile’s design and advancement, from initial design sketches to clay designs, was photographed and carefully documented. Chevy used the assets to develop a 30 -minute film The Camaro for sale in Ferndale MI , which was later revealed on TELEVISION and in movie theaters. They also presented women’s clothes called the Camaro Collection and even a Camaro road race online game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately began work on catalogs, direct mail and sales promotion products, along with print, outdoor and TV/radio advertising. In April 1966, at the New york city Car Program Interview, Chevrolet sales executives confessed no name had been selected for the brand-new car, but did reveal that prices of 1967 Chevy Camaro for sale in Ferndale MI model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later cause the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s likewise reported that Chevy thought about utilizing the letters “GM” in the name, and created G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management banned the concept, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM researchers apparently found the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s rumored that Ford Motor Company researchers also discovered other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch products had currently been launched using the Panther name, Chevy’s most pressing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Ferndale MI by looking for classic car dealers.