Shortly after the press conference, editors from major magazines were invited to the GM Proving Grounds for a hands-on driving experience, hot laps with professional drivers and briefing on all aspects of the Camaro. Dealers saw the Camaro for the first time in August, at the Chevrolet Sales Convention in Detroit. LIFE Publication teaser ads appeared in early September. On September 25, the first Camaro advertisements appeared in nationwide newspapers. On September 28, 1966, Chevrolet launched an unmatched ad blitz including newspapers, magazines, radio, television, outdoor and tv marketing.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of a vehicle they called the Panther.
All through the summer of 1965 practically every element of the vehicle’s design and development, from initial design sketches to clay designs, was photographed and thoroughly documented. Chevy utilized the possessions to produce a 30 -minute film The Camaro for sale in Grottoes VA , which was later shown on TELEVISION and in movie theaters. They also presented women’s clothes called the Camaro Collection and even a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, right away started work on catalogs, direct mail and sales promotion products, together with print, outside and TV/radio advertising. In April 1966, at the New York Car Show Press Conference, Chevrolet sales executives admitted no name had actually been chosen for the brand-new vehicle, but did reveal that rates of 1967 Chevy Camaro for sale in Grottoes VA design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later on cause the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had actually been called by numerous names consisting of Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy considered using the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no real significance, GM researchers supposedly found the word in a French dictionary as a slang term for “buddy” or “companion.” It’s rumored that Ford Motor Company researchers likewise found other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had already been released utilizing the Panther name, Chevy’s a lot of pushing obstacle was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Grottoes VA by looking for classic car dealers.