Soon after the press conference, editors from major publications were invited to the GM Proving Grounds for a hands-on driving experience, hot laps with expert motorists and rundown on all aspects of the Camaro. Dealerships saw the Camaro for the very first time in August, at the Chevrolet Sales Convention in Detroit. LIFE Magazine teaser advertisements appeared in early September. On September 25, the first Camaro advertisements appeared in national newspapers. On September 28, 1966, Chevrolet launched an unprecedented ad blitz including newspapers, publications, radio, television, outdoor and tv marketing.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the intro of a car they called the Panther.
All through the summer season of 1965 virtually every aspect of the car’s design and development, from preliminary design sketches to clay models, was photographed and carefully recorded. Chevy used the possessions to produce a 30 -minute movie The Camaro for sale in Paris KY , which was later on shown on TELEVISION and in movie theaters. They likewise presented women’s clothes called the Camaro Collection and even a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, instantly started work on brochures, direct mail and sales promotion materials, in addition to print, outdoor and TV/radio advertising. In April 1966, at the New York Car Show Press Conference, Chevrolet sales executives admitted no name had actually been selected for the new car, but did announce that prices of 1967 Chevy Camaro for sale in Paris KY model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later on cause the Pontiac variation, code named the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had been called by lots of names consisting of Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and finally Gemini. However, GM’s upper management banned the idea, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM researchers supposedly found the word in a French dictionary as a slang term for “buddy” or “companion.” It’s rumored that Ford Motor Company researchers also discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had actually already been released utilizing the Panther name, Chevy’s the majority of pushing challenge was to now relabel their new Mustang killer, the Camaro. Camaros are found in Paris KY by looking for classic car dealers.