Shortly after the press conference, editors from significant magazines were welcomed to the GM Proving Grounds for a hands-on driving experience, hot laps with expert drivers and rundown on all aspects of the Camaro. Dealers saw the Camaro for the first time in August, at the Chevrolet Sales Convention in Detroit. LIFE Magazine teaser ads appeared in early September. On September 25, the first Camaro advertisements appeared in national newspapers. On September 28, 1966, Chevrolet introduced an unprecedented ad blitz including newspapers, magazines, radio, television, outdoor and tv marketing.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of an automobile they called the Panther.
All through the summer of 1965 practically every aspect of the car’s design and advancement, from initial design sketches to clay designs, was photographed and carefully documented. Chevy utilized the possessions to create a 30 -minute film The Camaro for sale in Seymour CT , which was later on shown on TELEVISION and in cinema. They also introduced women’s clothing called the Camaro Collection as well as a Camaro roadway race game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, right away started work on brochures, direct-mail advertising and sales promotion materials, together with print, outside and TV/radio marketing. In April 1966, at the New York Auto Show Interview, Chevrolet sales executives admitted no name had been picked for the new car, but did announce that rates of 1967 Chevy Camaro for sale in Seymour CT model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later trigger the Pontiac variation, code word the Banshee, to be relabelled Firebird. Over its short life time, the F-car had been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and lastly Gemini. However, GM’s upper management vetoed the concept, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no genuine significance, GM scientists apparently discovered the word in a French dictionary as a slang term for “good friend” or “companion.” It’s reported that Ford Motor Company researchers likewise found other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had already been launched using the Panther name, Chevy’s many pressing difficulty was to now rename their new Mustang killer, the Camaro. Camaros are found in Seymour CT by looking for classic car dealers.