Soon after journalism conference, editors from major publications were welcomed to the GM Proving Grounds for a hands-on driving experience, hot laps with professional drivers and instruction on all aspects of the Camaro. Dealerships saw the Camaro for the first time in August, at the Chevrolet Sales Convention in Detroit. LIFE Publication teaser advertisements appeared in early September. On September 25, the very first Camaro ads appeared in national newspapers. On September 28, 1966, Chevrolet introduced an unprecedented ad blitz consisting of papers, publications, radio, television, outdoor and television advertising.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the intro of a car they called the Panther.
All through the summertime of 1965 essentially every aspect of the automobile’s design and development, from initial design sketches to clay designs, was photographed and thoroughly documented. Chevy utilized the assets to develop a 30 -minute movie The Camaro for sale in Shelby AL , which was later on shown on TV and in cinema. They also introduced women’s clothing called the Camaro Collection as well as a Camaro roadway race game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately began work on catalogs, direct mail and sales promotion materials, in addition to print, outside and TV/radio advertising. In April 1966, at the New York Automobile Show Press Conference, Chevrolet sales executives admitted no name had actually been picked for the brand-new vehicle, but did reveal that rates of 1967 Chevy Camaro for sale in Shelby AL design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later trigger the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had been called by numerous names consisting of Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and finally Gemini. Nevertheless, GM’s upper management banned the idea, fearing the car might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no real meaning, GM researchers apparently found the word in a French dictionary as a slang term for “pal” or “companion.” It’s reported that Ford Motor Company scientists also found other meanings, including “a shrimp-like animal” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had currently been released utilizing the Panther name, Chevy’s most pressing difficulty was to now rename their new Mustang killer, the Camaro. Camaros are found in Shelby AL by looking for classic car dealers.