Quickly after the press conference, editors from significant publications were welcomed to the GM Proving Grounds for a hands-on driving experience, hot laps with professional drivers and briefing on all aspects of the Camaro. Dealerships saw the Camaro for the first time in August, at the Chevrolet Sales Convention in Detroit. LIFE Publication teaser advertisements appeared in early September. On September 25, the very first Camaro ads appeared in nationwide papers. On September 28, 1966, Chevrolet introduced an unprecedented ad blitz consisting of newspapers, magazines, radio, television, outside and tv marketing.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a vehicle they called the Panther.
All through the summer of 1965 essentially every aspect of the automobile’s design and development, from preliminary design sketches to clay designs, was photographed and thoroughly recorded. Chevy used the assets to create a 30 -minute motion picture The Camaro for sale in Sorrento LA , which was later revealed on TV and in cinema. They also presented females’s clothes called the Camaro Collection as well as a Camaro roadway race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately started work on catalogs, direct-mail advertising and sales promo products, in addition to print, outside and TV/radio marketing. In April 1966, at the New York Automobile Program Press Conference, Chevrolet sales executives confessed no name had been chosen for the new vehicle, but did announce that rates of 1967 Chevy Camaro for sale in Sorrento LA model will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later trigger the Pontiac version, code named the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by numerous names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered utilizing the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management quickly concurred. Although the name has no genuine significance, GM researchers apparently discovered the word in a French dictionary as a slang term for “pal” or “companion.” It’s rumored that Ford Motor Company researchers also found other definitions, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had already been launched utilizing the Panther name, Chevy’s many pressing challenge was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Sorrento LA by looking for classic car dealers.