Shortly after the press conference, editors from major magazines were invited to the GM Proving Grounds for a hands-on driving experience, hot laps with expert drivers and briefing on all aspects of the Camaro. Dealers saw the Camaro for the first time in August, at the Chevrolet Sales Convention in Detroit. LIFE Publication teaser advertisements appeared in early September. On September 25, the first Camaro advertisements appeared in national papers. On September 28, 1966, Chevrolet introduced an extraordinary ad blitz including papers, magazines, radio, television, outside and television marketing.
While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the intro of an automobile they called the Panther.
All through the summer season of 1965 virtually every aspect of the car’s design and advancement, from preliminary design sketches to clay designs, was photographed and thoroughly recorded. Chevy used the assets to develop a 30 -minute movie The Camaro for sale in Stanton ND , which was later revealed on TELEVISION and in movie theaters. They also presented women’s clothing called the Camaro Collection and even a Camaro road race online game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, instantly began deal with brochures, direct mail and sales promo materials, in addition to print, outdoor and TV/radio advertising. In April 1966, at the New York Auto Program Interview, Chevrolet sales executives confessed no name had been picked for the brand-new car, but did reveal that pricing of 1967 Chevy Camaro for sale in Stanton ND design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later trigger the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by lots of names including Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no genuine meaning, GM scientists reportedly found the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s reported that Ford Motor Business scientists also discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had already been launched using the Panther name, Chevy’s a lot of pushing obstacle was to now rename their new Mustang killer, the Camaro. Camaros are found in Stanton ND by looking for classic car dealers.