Shortly after journalism conference, editors from major publications were welcomed to the GM Proving Premises for a hands-on driving experience, hot laps with professional motorists and rundown on all elements of the Camaro. Dealerships saw the Camaro for the very first time in August, at the Chevrolet Sales Convention in Detroit. LIFE Magazine teaser advertisements appeared in early September. On September 25, the first Camaro ads appeared in nationwide newspapers. On September 28, 1966, Chevrolet launched an unmatched ad blitz consisting of papers, publications, radio, television, outdoor and television marketing.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of an automobile they called the Panther.
All through the summer of 1965 virtually every aspect of the automobile’s design and development, from initial design sketches to clay models, was photographed and thoroughly documented. Chevy used the assets to develop a 30 -minute motion picture The Camaro for sale in Summit NJ , which was later on shown on TV and in cinema. They also presented women’s clothes called the Camaro Collection as well as a Camaro roadway race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and creative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, instantly began deal with brochures, direct mail and sales promo products, along with print, outside and TV/radio marketing. In April 1966, at the New York Automobile Show Press Conference, Chevrolet sales executives confessed no name had actually been picked for the new car, but did reveal that pricing of 1967 Chevy Camaro for sale in Summit NJ model will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later trigger the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had actually been called by many names including Wildcat, Chaparral, Leader and Nova. It’s likewise rumored that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management vetoed the idea, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management rapidly concurred. Although the name has no real significance, GM researchers apparently discovered the word in a French dictionary as a slang term for “pal” or “buddy.” It’s rumored that Ford Motor Company researchers also found other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had already been released utilizing the Panther name, Chevy’s many pushing challenge was to now rename their new Mustang killer, the Camaro. Camaros are found in Summit NJ by looking for classic car dealers.