Shortly after the press conference, editors from significant magazines were welcomed to the GM Proving Premises for a hands-on driving experience, hot laps with professional drivers and instruction on all elements of the Camaro. Dealers saw the Camaro for the first time in August, at the Chevrolet Sales Convention in Detroit. LIFE Publication teaser advertisements appeared in early September. On September 25, the first Camaro advertisements appeared in national newspapers. On September 28, 1966, Chevrolet introduced an unmatched ad blitz consisting of papers, magazines, radio, tv, outside and tv marketing.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of a vehicle they called the Panther.
All through the summer of 1965 practically every element of the car’s design and development, from initial design sketches to clay designs, was photographed and thoroughly documented. Chevy utilized the assets to produce a 30 -minute movie The Camaro for sale in Sylvan Grove KS , which was later revealed on TELEVISION and in movie theaters. They also introduced females’s clothes called the Camaro Collection and even a Camaro road race online game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, immediately started work on catalogs, direct mail and sales promo products, in addition to print, outside and TV/radio marketing. In April 1966, at the New york city Automobile Show Press Conference, Chevrolet sales executives confessed no name had been chosen for the new vehicle, but did announce that pricing of 1967 Chevy Camaro for sale in Sylvan Grove KS design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code word the Banshee, to be relabelled Firebird. Over its brief lifetime, the F-car had actually been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which evolved into GeMini and lastly Gemini. However, GM’s upper management vetoed the idea, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly concurred. Although the name has no real meaning, GM scientists supposedly discovered the word in a French dictionary as a slang term for “good friend” or “companion.” It’s reported that Ford Motor Company researchers also discovered other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had already been released using the Panther name, Chevy’s a lot of pushing difficulty was to now relabel their brand-new Mustang killer, the Camaro. Camaros are found in Sylvan Grove KS by looking for classic car dealers.