Shortly after the press conference, editors from major publications were invited to the GM Proving Grounds for a hands-on driving experience, hot laps with expert drivers and briefing on all aspects of the Camaro. Dealers saw the Camaro for the first time in August, at the Chevrolet Sales Convention in Detroit. LIFE Publication teaser advertisements appeared in early September. On September 25, the first Camaro advertisements appeared in nationwide newspapers. On September 28, 1966, Chevrolet released an unmatched ad blitz including newspapers, publications, radio, television, outdoor and tv advertising.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of a car they called the Panther.
All through the summer season of 1965 virtually every element of the car’s design and development, from preliminary design sketches to clay designs, was photographed and thoroughly documented. Chevy used the possessions to develop a 30 -minute motion picture The Camaro for sale in Warner Springs CA , which was later revealed on TELEVISION and in movie theaters. They likewise introduced women’s clothing called the Camaro Collection as well as a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, instantly started deal with catalogs, direct-mail advertising and sales promo materials, along with print, outside and TV/radio marketing. In April 1966, at the New York Auto Show Interview, Chevrolet sales executives confessed no name had been selected for the brand-new vehicle, but did reveal that prices of 1967 Chevy Camaro for sale in Warner Springs CA model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy thought about using the letters “GM” in the name, and created G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine significance, GM researchers reportedly discovered the word in a French dictionary as a slang term for “good friend” or “companion.” It’s rumored that Ford Motor Business researchers also found other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had already been launched utilizing the Panther name, Chevy’s the majority of pushing difficulty was to now relabel their new Mustang killer, the Camaro. Camaros are found in Warner Springs CA by looking for classic car dealers.