Quickly after journalism conference, editors from significant publications were invited to the GM Proving Grounds for a hands-on driving experience, hot laps with expert motorists and instruction on all aspects of the Camaro. Dealers saw the Camaro for the very first time in August, at the Chevrolet Sales Convention in Detroit. LIFE Publication teaser ads appeared in early September. On September 25, the first Camaro advertisements appeared in nationwide papers. On September 28, 1966, Chevrolet released an extraordinary ad blitz consisting of papers, magazines, radio, tv, outdoor and television marketing.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of a car they called the Panther.
All through the summertime of 1965 practically every element of the vehicle’s design and advancement, from preliminary design sketches to clay models, was photographed and carefully recorded. Chevy utilized the possessions to develop a 30 -minute movie The Camaro for sale in Springville AL , which was later shown on TV and in cinema. They also introduced ladies’s clothes called the Camaro Collection and even a Camaro road race online game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old ad agency, immediately began deal with catalogs, direct mail and sales promotion products, together with print, outside and TV/radio advertising. In April 1966, at the New York Auto Show Interview, Chevrolet sales executives admitted no name had been picked for the new automobile, but did reveal that pricing of 1967 Chevy Camaro for sale in Springville AL design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive connotations of the Panther name. A similar bout of cold feet would later cause the Pontiac variation, code named the Banshee, to be renamed Firebird. Over its brief lifetime, the F-car had actually been called by many names consisting of Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and came up with G-Mini, which progressed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management rapidly agreed. Although the name has no genuine significance, GM researchers apparently discovered the word in a French dictionary as a slang term for “good friend” or “buddy.” It’s rumored that Ford Motor Business researchers also discovered other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch materials had already been released using the Panther name, Chevy’s many pressing difficulty was to now relabel their new Mustang killer, the Camaro. Camaros are found in Springville AL by looking for classic car dealers.