Shortly after the press conference, editors from significant magazines were invited to the GM Proving Premises for a hands-on driving experience, hot laps with professional drivers and instruction on all elements of the Camaro. Dealerships saw the Camaro for the very first time in August, at the Chevrolet Sales Convention in Detroit. LIFE Magazine teaser ads appeared in early September. On September 25, the first Camaro ads appeared in nationwide papers. On September 28, 1966, Chevrolet introduced an extraordinary ad blitz consisting of papers, magazines, radio, television, outdoor and television advertising.
While engineers and designers feverishly worked overtime on the development of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a car they called the Panther.
All through the summer of 1965 practically every element of the car’s design and advancement, from initial design sketches to clay designs, was photographed and thoroughly recorded. Chevy used the possessions to develop a 30 -minute motion picture The Camaro for sale in Petersburg IN , which was later revealed on TELEVISION and in cinema. They also introduced females’s clothing called the Camaro Collection and even a Camaro roadway race video game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, immediately started work on brochures, direct mail and sales promotion materials, in addition to print, outdoor and TV/radio marketing. In April 1966, at the New york city Car Show Press Conference, Chevrolet sales executives admitted no name had been chosen for the new vehicle, but did reveal that prices of 1967 Chevy Camaro for sale in Petersburg IN design will be in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code word the Banshee, to be renamed Firebird. Over its brief life time, the F-car had been called by numerous names consisting of Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered using the letters “GM” in the name, and developed G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the car might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management rapidly agreed. Although the name has no real significance, GM scientists supposedly found the word in a French dictionary as a slang term for “buddy” or “companion.” It’s reported that Ford Motor Business researchers also found other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually already been released using the Panther name, Chevy’s many pressing obstacle was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Petersburg IN by looking for classic car dealers.