Shortly after the press conference, editors from major magazines were invited to the GM Proving Premises for a hands-on driving experience, hot laps with expert drivers and instruction on all aspects of the Camaro. Dealerships saw the Camaro for the first time in August, at the Chevrolet Sales Convention in Detroit. LIFE Magazine teaser advertisements appeared in early September. On September 25, the first Camaro ads appeared in national newspapers. On September 28, 1966, Chevrolet launched an extraordinary ad blitz consisting of newspapers, magazines, radio, television, outside and tv marketing.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger cars they code-named the F-car, the Chevy public relations, advertising and marketing group prepared the world for the introduction of an automobile they called the Panther.
All through the summer of 1965 practically every element of the car’s design and development, from preliminary design sketches to clay designs, was photographed and carefully documented. Chevy used the assets to produce a 30 -minute film The Camaro for sale in Westport CT , which was later revealed on TELEVISION and in cinema. They likewise presented ladies’s clothes called the Camaro Collection as well as a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and innovative individuals previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s venerable advertising agency, right away started work on catalogs, direct-mail advertising and sales promotion products, in addition to print, outside and TV/radio advertising. In April 1966, at the New York Automobile Show Press Conference, Chevrolet sales executives admitted no name had actually been chosen for the new vehicle, however did reveal that prices of 1967 Chevy Camaro for sale in Westport CT design will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on trigger the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its brief life time, the F-car had actually been called by lots of names including Wildcat, Chaparral, Leader and Nova. It’s likewise reported that Chevy considered utilizing the letters “GM” in the name, and developed G-Mini, which progressed into GeMini and lastly Gemini. Nevertheless, GM’s upper management vetoed the idea, fearing the automobile might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no real meaning, GM researchers supposedly discovered the word in a French dictionary as a slang term for “pal” or “buddy.” It’s rumored that Ford Motor Company researchers also found other meanings, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Since a number or pre-launch products had actually already been launched utilizing the Panther name, Chevy’s most pressing challenge was to now relabel their new Mustang killer, the Camaro. Camaros are found in Westport CT by looking for classic car dealers.