Quickly after the press conference, editors from major publications were invited to the GM Proving Premises for a hands-on driving experience, hot laps with professional drivers and rundown on all aspects of the Camaro. Dealerships saw the Camaro for the very first time in August, at the Chevrolet Sales Convention in Detroit. LIFE Publication teaser ads appeared in early September. On September 25, the first Camaro advertisements appeared in national papers. On September 28, 1966, Chevrolet introduced an unmatched ad blitz consisting of papers, publications, radio, tv, outdoor and tv marketing.
While engineers and designers feverishly worked overtime on the advancement of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a car they called the Panther.
All through the summer season of 1965 practically every element of the car’s design and development, from initial design sketches to clay models, was photographed and carefully recorded. Chevy utilized the assets to produce a 30 -minute movie The Camaro for sale in Palos Heights IL , which was later on shown on TV and in cinema. They likewise presented women’s clothing called the Camaro Collection and even a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative people previewed prototype designs at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, instantly started work on brochures, direct-mail advertising and sales promotion materials, together with print, outside and TV/radio marketing. In April 1966, at the New York Auto Program Press Conference, Chevrolet sales executives confessed no name had been picked for the new automobile, however did reveal that pricing of 1967 Chevy Camaro for sale in Palos Heights IL design will remain in the Corvair-Chevy II range.
Throughout early 1966 Chevy agonized over a name for its Mustang-killer. GM’s upper management was nervous about the aggressive undertones of the Panther name. A similar bout of cold feet would later trigger the Pontiac version, code named the Banshee, to be renamed Firebird. Over its short life time, the F-car had actually been called by lots of names including Wildcat, Chaparral, Commander and Nova. It’s also reported that Chevy considered utilizing the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and finally Gemini. Nevertheless, GM’s upper management vetoed the concept, fearing the vehicle might be a failure.
Automotive legend has it that someone at Chevrolet lastly proposed the name Camaro and upper management quickly concurred. Although the name has no real significance, GM researchers reportedly found the word in a French dictionary as a slang term for “buddy” or “companion.” It’s rumored that Ford Motor Company scientists also found other definitions, including “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch products had already been launched using the Panther name, Chevy’s a lot of pressing challenge was to now relabel their new Mustang killer, the Camaro. Camaros are found in Palos Heights IL by looking for classic car dealers.