Quickly after journalism conference, editors from major magazines were welcomed to the GM Proving Grounds for a hands-on driving experience, hot laps with professional motorists and instruction on all elements of the Camaro. Dealerships saw the Camaro for the first time in August, at the Chevrolet Sales Convention in Detroit. LIFE Magazine teaser advertisements appeared in early September. On September 25, the first Camaro ads appeared in nationwide papers. On September 28, 1966, Chevrolet introduced an unmatched ad blitz consisting of papers, magazines, radio, television, outside and tv marketing.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, marketing and advertising group prepared the world for the introduction of an automobile they called the Panther.
All through the summer of 1965 essentially every aspect of the vehicle’s design and advancement, from initial design sketches to clay models, was photographed and thoroughly recorded. Chevy used the possessions to create a 30 -minute film The Camaro for sale in Lakeside CA , which was later on revealed on TV and in movie theaters. They also introduced ladies’s clothing called the Camaro Collection and even a Camaro roadway race online game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative individuals previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s age-old advertising agency, immediately started work on catalogs, direct-mail advertising and sales promotion materials, along with print, outdoor and TV/radio advertising. In April 1966, at the New york city Auto Program Press Conference, Chevrolet sales executives confessed no name had been chosen for the brand-new automobile, however did reveal that rates of 1967 Chevy Camaro for sale in Lakeside CA design will remain in the Corvair-Chevy II variety.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive connotations of the Panther name. A similar bout of cold feet would later cause the Pontiac version, code named the Banshee, to be relabelled Firebird. Over its short lifetime, the F-car had been called by many names including Wildcat, Chaparral, Leader and Nova. It’s also rumored that Chevy thought about using the letters “GM” in the name, and came up with G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management banned the idea, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet finally proposed the name Camaro and upper management quickly agreed. Although the name has no genuine significance, GM researchers reportedly discovered the word in a French dictionary as a slang term for “friend” or “companion.” It’s rumored that Ford Motor Business researchers also discovered other definitions, consisting of “a shrimp-like creature” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had already been released using the Panther name, Chevy’s most pressing difficulty was to now relabel their new Mustang killer, the Camaro. Camaros are found in Lakeside CA by looking for classic car dealers.