Quickly after journalism conference, editors from major magazines were invited to the GM Proving Grounds for a hands-on driving experience, hot laps with expert motorists and instruction on all aspects of the Camaro. Dealerships saw the Camaro for the very first time in August, at the Chevrolet Sales Convention in Detroit. LIFE Publication teaser advertisements appeared in early September. On September 25, the first Camaro advertisements appeared in nationwide newspapers. On September 28, 1966, Chevrolet released an unprecedented ad blitz including papers, publications, radio, television, outdoor and tv advertising.
While engineers and designers feverishly worked overtime on the development of a four-passenger sports car they code-named the F-car, the Chevy public relations, advertising and marketing team prepared the world for the introduction of a car they called the Panther.
All through the summer season of 1965 essentially every aspect of the automobile’s design and development, from preliminary design sketches to clay models, was photographed and thoroughly recorded. Chevy used the assets to create a 30 -minute motion picture The Camaro for sale in Augusta GA , which was later shown on TV and in movie theaters. They also introduced women’s clothing called the Camaro Collection and even a Camaro road race game.
Chevy Camaros For Sale
In November, Chevy sales executives and imaginative people previewed prototype models at the GM Tech Center. Campbell-Ewald, Chevy’s venerable ad agency, instantly started deal with brochures, direct-mail advertising and sales promo materials, along with print, outside and TV/radio advertising. In April 1966, at the New York Car Program Interview, Chevrolet sales executives confessed no name had actually been picked for the new vehicle, but did reveal that pricing of 1967 Chevy Camaro for sale in Augusta GA model will be in the Corvair-Chevy II range.
Throughout early 1966 Chevy struggled over a name for its Mustang-killer. GM’s upper management fidgeted about the aggressive undertones of the Panther name. A comparable bout of cold feet would later on cause the Pontiac variation, code word the Banshee, to be renamed Firebird. Over its short lifetime, the F-car had been called by numerous names consisting of Wildcat, Chaparral, Leader and Nova. It’s also reported that Chevy thought about utilizing the letters “GM” in the name, and developed G-Mini, which developed into GeMini and finally Gemini. However, GM’s upper management vetoed the concept, fearing the vehicle might be a failure.
Automotive legend has it that somebody at Chevrolet lastly proposed the name Camaro and upper management quickly agreed. Although the name has no real significance, GM researchers apparently found the word in a French dictionary as a slang term for “friend” or “buddy.” It’s reported that Ford Motor Company researchers also found other definitions, consisting of “a shrimp-like animal” and an arcane term for “loose bowels.”
Because a number or pre-launch materials had currently been released utilizing the Panther name, Chevy’s many pressing challenge was to now rename their brand-new Mustang killer, the Camaro. Camaros are found in Augusta GA by looking for classic car dealers.